Facebook’s new Friends-only feed ditches all the algorithmic junk
1 min read
Summary
As part of CEO Mark Zuckerberg’s plan to make the platform more like it was when it was first launched, Facebook has introduced a new ‘Friends’ tab which will filter out the algorithmic recommendations that dominate its main feed and instead will show user’s friends’ stories, reels, posts and birthdays.
The new feature is being rolled out in the US and Canada.
Facebook said that over the years it had evolved to meet changing needs but that “the magic of friends has fallen away” and it is hoping that the new tab will help rectify this.
Users will be able to pin the tab to the navigation bar in the Facebook app.
The company plans to add further “OG Facebook experiences” throughout the year.
This move follows the addition of new ‘Local’ and ‘Explore’ tabs last year which offered yet more content recommendations.