Amazon’s new AI agent is designed to do your shopping
1 min read
Summary
Amazon has launched Nova Act, an AI model that operates in web browsers and allows users to undertake tasks such as online shopping and scheduling.
It can currently be accessed by developers, but Amazon plans to roll it out more broadly through a web portal and incorporate it into its Alexa Plus assistant.
Act is the first model to be released by Amazon’s Artificial General Intelligence (AGI) Labs and is designed to carry out more complex tasks, such as organising a wedding.
The lab’s ultimate goal is for AGI agents to handle tasks that increase productivity.
Amazon is also expanding access to its other Nova AI models through its website, which allows users to swiftly test their ideas and implement them at scale.
It is hoped that people will be willing to pay for AI assistants that can perform tasks, rather than just answer questions or generate art.
Amazon is emphasising the speed and value of the Nova suite, claiming they are at least 75% cheaper than comparable rivals.