Roblox players are going to start getting paid to watch ads
1 min read
Summary
Roblox has announced its plans to launch full-screen video ads, named ‘Rewarded Video ads’, which will offer players in-game perks if watched.
The company has said the new ad format will be available to purchase via Google’s advertising solutions and Direct IO in the coming weeks.
In addition to the new ad format, Roblox plans to expand its offering of advertising options for Google, which will include homepage billboard ads and rows.
To show ads, owners of Roblox experiences must be aged 18 or over, and the experiences must be public.
Roblox has claimed that its ads are designed to blend into the gaming environment and only target players aged 13 and above.