Amazon can now buy products from other websites for you
1 min read
Summary
Amazon is testing a new feature called ‘Buy for Me’ that allows customers to buy products from other vendors’ websites without leaving the Amazon app.
The system is powered by Amazon’s Nova AI and allows customers to register their payment details with Amazon, which secures that data and passes it (anonymously) to the third-party vendor.
Amazon cannot see or track the details relating to these purchases, but users will be able to track their orders through the Amazon app.
The feature is currently only available to a limited number of US users and vendors, but Amazon plans to roll it out more widely in the future.
There is some ambiguity around whether Amazon will take a cut of purchases made through the new feature.
Third-party retailers can opt out of the service, which is currently limited to the iOS and Android Amazon apps.