Summary

  • Adam Mosseri, chief executive of Instagram, has apparently changed his tune about developing an app version for iPads, which he has publicly resisted for years
  • According to The Information, the potential shadow banning of TikTok in the US may have given Mosseri and his team the impetus to develop an Instagram iPad app
  • The reasoning is that if TikTok is no longer available to US users, they may switch to Instagram for their video watching and sharing needs, therefore making an iPad app more important for continuity of service for customers.
  • Regardless of the reasons for the about-face, iPad users are anxiously awaiting the development of a native app that makes use of the large iPad display.

By Jay Peters

Original Article