Apple is planning to rollout upgraded Siri features such as personalised recommendations and the ability to send photos to contacts “in the fall”, according to three sources with knowledge of the company’s plan, as per an NY Times article.
This news comes after CEO Tim Cook lost confidence in the AI capabilities of John Giannandrea, who was replaced in March, while Bloomberg reported that senior director Robby Walker and software executive Sebastien Marineau-Mes were also at loggerheads over the project.
Further problems were caused in 2023 when Cook attempted to double the AI chip budget, only for it to be reduced by finance chief Luca Maestri, who reputedly instructed the team to make better use of the 50,000 chips already in existence.
NYT suggests this may impact Apple’s competitive edge given that its rivals were buying hundreds of thousands of chips.