The number of resellers choosing to sell via Instagram instead of dedicated resale platforms like Poshmark and eBay is growing, despite the fact that the latter groups are designed with sellers in mind.
Resellers, who are often women, want to build stronger communities with their customers, many of whom are millennials or Gen Z-ers looking for environmentally friendly ways to shop.
Using Instagram allows for more familiarity, easier conversation, and stronger bonds between buyers and sellers, even though sellers have to manually collect payments and arrange shipping logistics.
Profits can be high, with one reseller finding a $19 Vera Wang dress to sell to finance her divorce, while others, like one profiled in the article, say the money allows for more flexibility in their finances.
Thrift store reselling is likely to continue to increase, especially during periods of economic uncertainty and high inflation.