Apple’s picked a very fitnessy way to mark a decade of smartwatches
1 min read
Summary
Apple is celebrating the 10 year anniversary of its Apple Watch launching with a “Global Close Your Rings Day”.
Closing all three rings on the health app that tracks movements and exercise will unlock a limited edition badge and stickers in the iMessage app, along with a physical pin at Apple stores.
Apple’s research shows that users who close their rings most frequently have better cardiovascular and sleep health, along with lower stress.
The low key activism is a departure from Apple’s usual approach to anniversaries, and reflects the company’s focus on health and wellness.