Mark Zuckerberg once suggested wiping all Facebook friends lists to boost usage
1 min read
Summary
During Meta’s ongoing antitrust trial, internal emails have revealed that Meta CEO Mark Zuckerberg considered deleting all Facebook friends lists in an attempt to increase usage of the app.
He proposed a gradual rollout of the change, perhaps starting in a smaller market, and said that he saw it as imperative to do so in order to ensure the company’s success.
Zuckerberg admitted that Facebook’s ‘cultural relevance is decreasing quickly’
The chief executive’s suggestions met with some opposition, with Head of Facebook Tom Allison reportedly doubting the idea’s viability, and highlighting the friend use case’s importance for sister platforms Instagram and WhatsApp.
More broadly, Meta has recently introduced a revamped friends tab on Facebook to improve the user experience and foster more interactions between connections.