Instagram Blend lets you share a Reels feed with friends
1 min read
Summary
Instagram is launching a new feature called Blend, shared between users and members of a direct messaging group, which shows reels that are relevant to the group.
It allows users to see content that may be outside of their usual suggested content, based on what their friends like.
Blend is being launched as Instagram looks to take advantage of the uncertainty around TikTok’s future in the US, with Elon Musk also confirming that TikTok videos are being suppressed in the Facebook ecosystem.
This move follows the Profile grid change from squares to rectangles for aesthetic reasons, and plans to release an iPad app.