WWE’s YouTube channel, the eleventh most popular on the platform with more than 108 million subscribers, has changed its strategy by launching a separate channel called WWE Vault
The new channel features archival footage, previously unseen content, and full matches, and has been well-received by the wrestling promotion’s fans
It has filled a void left after the WWE Network went offline and has helped the main channel to focus on modern programming while doing business with popular contemporary wrestlers such as Cody Rhodes and Roman Reigns.
Steve Braband, who oversees WWE’s digital team, said the archival footage receives less views than full matches but are nevertheless addictive, with one highlight being the ‘Found Footage’ series, which includes out-takes and behind-the-scenes footage.
Encouraged by the channel’s success, WWE has also launched dedicated YouTube channels for WCW and ECW.