Apple drops ‘available now’ from Apple Intelligence page
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Summary
Apple has agreed to modify how it promotes its Apple Intelligence (AI) features after an inquiry from the National Advertising Division (NAD), a division of the non-profit BBB National Programs organisation.
NAD suggested that Apple’s claim that its AI features were “available now” on its website reasonably suggested the features were available at the time of purchase of an iPhone 16.
Apple has since removed the claim, and NAD recommended the communication be clearer in future to avoid misleading consumers.
Apple has accepted NAD’s recommendations and has since modified its disclosures to adequately communicate the status of its AI features.
It’s worth noting that Apple has plans to improve its AI capabilities, including a proposed ChatGPT integration, which is yet to materialise.