Google is scrapping its planned changes for third-party cookies in Chrome
1 min read
Summary
Google has announced that it will be maintaining its current method of offering users a choice regarding third-party cookies in Chrome.
The company had previously intended to phase out third-party cookies, following plans announced in 2020, to block them in Chrome by default.
The update came after continued criticism of the Privacy Sandbox initiative, which was argued to be capable of harming advertisers and violating privacy laws.
The Competition and Markets Authority (CMA) had been investigating the proposals, amidst concerns that they could give Google an unfair advantage.
The company said in a statement that, whilst engaging with publishers, developers, regulators and the ads industry, “it remains clear that there are divergent perspectives on making changes that could impact the availability of third-party cookies.”
As a result, Google will not be introducing a new prompt on the topic.