Roku says its ads aren’t meant to be ‘interruptive’ after controversial test
1 min read
Summary
Roku was heavily criticised last month after a test of a new full-screen ad for Moana 2 caused widespread complaints from customers.
Users threatened to switch to other brands if Roku continued with its policy of placing advertisements on its devices.
Head of ad marketing at Roku, Jordan Rost, has stated that the company listens to customer feedback and carries out frequent testing to improve the consumer experience.
Rost claims that advertisers want to be part of positive consumer experiences and are not disruptive, despite the controversial roll-out of the Moana 2 advertisement.
Rost did not comment on any planned changes to Roku’s advertising strategy, but said the company was focused on making advertisements more “shoppable, interactive, relevant and delightful”.