Microsoft’s design chief on human creation in the AI era
1 min read
Summary
AI development could result in designers needing to edit content rather than create from scratch, according to Jon Friedman, corporate vice president of design and research at Microsoft.
Although some designers have feared the threat that AI could pose to their roles, Friedman believes it will enhance their work.
Throughout the industry, there is a notable shift towards using AI as a tool for creators and designers, rather than a comprehensive replacement, he explained.
Microsoft’s visual design team has been using generative AI tools since 2022 to add motion to still images for a promotional video for Surface devices.
The AI-powered video was posted to YouTube two months ago and nobody suspects AI was involved in its production.
Microsoft believes AI will be used more and more as a tool for creators and designers.