Microsoft made an ad with generative AI and nobody noticed
1 min read
Summary
Microsoft has revealed that it created a minute-long ad for its Surface Pro and Surface Laptop using generative AI, without anyone noticing until now.
The ad, which appeared on YouTube in January, featured a combination of generated and real footage, with intricate movement, such as close-ups of hands typing, shot live.
Microsoft used generative tools to create the script, storyboards and pitch deck, with the team using chatbots and image generators to turn text prompts into images, which were then edited and fed into video generators.
The company’s design chief, Jon Friedman, has previously said that generative AI should be seen as a tool for creatives, not a threat to their jobs.
This story is atOdd with Microsoft’s recent lay-offs and Meta’s dismissal of 11,000 employees.