An AI-generated radio host in Australia went unnoticed for months
1 min read
Summary
Radio show Workdays with Thy, which airs on Sydney station CADA, features a voice-generated AI host, Thy, without any indication to listeners that this is the case.
Owner ARN Media confirmed that Thy’s voice is AI-generated using platform ElevenLabs, with the host’s voice and image modelled on a company employee in the finance department.
Ratings data suggests the show reaches 72,000 people, but Australian listeners have been criticised for lacking transparency and being led to trust “a fake person”, according to voice actor Teresa Lim.
This is just one of a number of examples of AI-generated content going unnoticed by audiences, such as Microsoft’s use of AI in a Surface ad and the use of AI hosts on Polish and US radio stations.