AppHarbr helps block malicious ads for mobile games
1 min read
Summary
Tel Aviv-based AppHarbr has helped mobile entertainment firm FunCorp improve its revenues through the removal of disruptive interstitial ads.
Using AppHarbr’s ad quality management and blocking software, the company saw a 30% drop in Quality Assurance workloads, a 6% rise in app retention and 25% fewer support tickets related to poor ad experiences.
The software blocks ads by duration, brand, behaviour and interactivity, and detects deceptive practices.
It offers real-time blocking of malware and other malicious activity such as phishing and redirection, and covers ad security, content and technical violations, autonomously muting or blocking ads that play sound without consent.
The company says it offers a more comprehensive service than mediation tools such as Ad Quality Tools from AppLovin Max or Unity Level Play.