Summary

  • Sustainable gaming start-up Dots.eco has partnered with over 40 games with over one billion downloads to launch green initiatives.
  • By completing in-game milestones, purchases or missions, players are rewarded with the opportunity to plant trees or protect wildlife.
  • For World Environment Day on 5 June, several games will launch activations that enable players to make real-world environmental impact through gameplay.
  • Dots.eco’s goal is to integrate with more games to build the world’s largest community of impact makers and collectors.
  • The company hopes to increase its environmental impact by 10 times by 2025 and eventually make real change in the battle against climate change.
  • Dots.eco was founded by tech entrepreneur Nadav Gross and Daniel Madrid Spitz after they saw the success of their initial positive-impact gaming studio, Ethical Wizards.

By Dean Takahashi

Original Article