FIFA Rivals brings sports brand Adidas into its universe with in-game content
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Summary
Soccer video game FIFA Rivals will include digital products from sportswear brand Adidas as part of a new collaboration.
Players of the mobile title, which launches on 12 June, will be able to unlock Adidas-themed rewards including kits, jerseys and football boots, as well as an Adidas-themed training facility.
The partnership also includes cover-athlete rights and will allow Adidas access to FIFA Rivals players and campaigns.
The collaboration is the first for FIFA Rivals, a new take on the traditional FIFA titles, offering arcade-style gameplay with FIFA’s authentic licences.
mythical Games’ hybrid Web2/Web3 NFL Rivals title has seen seven million downloads and averages 60,000 daily users.