Unity launches new Audience Hub for privacy-first ad campaigns
1 min read
Summary
Unity has launched its Audience Hub, offering curated audience targeting for advertisers in the US and Canada, with a view to rolling it out globally.
Combining its own privacy-first insights with those of third-party sources, it offers marketers custom audiences and is enabled through Unity’s apps, games, and CTV via Roku.
Beta tests showed a significant increase in brands’ click-through rates and engagement.
The Audience Hub is run on the Optable system, with Experian as the initial third-party data partner.
The partnership between the three parties will allow marketers to maximise their performance and provide measurable results across mobile, web and CTV, says Alex Blum, Unity’s COO.
It does this whilst maintaining a privacy-first approach, he added.