Summary

  • As the first employee assigned to work with game makers on the original PlayStation, Shinji Yoshida had his work cut out for him in the 1980s.
  • The first PlayStation faced skepticism from within Sony, which was more focused on electronics and had already broken precedent by working with Nintendo on a game machine that fell apart.
  • Yoshida had to recruit developers and publishers in Japan, despite a language barrier and a perception that the then-teenager Yoshida didn’t know what he was doing.
  • The PlayStation disrupted the gaming business in the 1990s and 2000s as Sony iterated on the hardware, leading to the PS2, PS3, PS4, and PS5.
  • With each new PlayStation, Yoshida took on new roles in engineering, business development, and studio relations, forming GamesBeat editor Dean Takahashi’s ” interesting collection of people that all came together through PlayStation.”
  • Yoshida, who left Sony last year, has turned his attention to working with smaller, independent game studios.

By Dean Takahashi

Original Article