Segwise launches Creative Analytics AI Agent on its user acquisition platform
1 min read
Summary
Segwise has released Creative Analytics AI Agent, an AI tool to help tag and analyse ad campaign creative elements.
The tool automatically tags creative elements and provides insights into which are resonating with users to optimise ad spend.
According to Segwise CEO Brijesh Bharadwaj, even the largest studios can spend 20-30 hours a week tagging ad creative, a task the AI agent can perform without human intervention.
Former PeopleFun Games CEO Carol Miu, who is joining Segwise as an advisor, said the level of campaign monitoring offered by Segwise can lead to “millions of dollars of savings in ad spend” and improve return on ad spend.