What gaming can learn from the past | Laura Naviaux Sturr interview
1 min read
Summary
Laura Naviaux Sturr, general manager of operations at Amazon Games, spoke at the Dice Summit 2025 event last week, covering the lessons that could be learned from previous cycles of the game industry to help improve its future.
Sturr highlighted the fact there are now five generations of gamers that have a voracious appetite for different entertainment and that require big ideas to serve them.
She added that success doesn’t have to mean delivering something brand-new, instead focusing on the psychology of its players and using both reinvention and reimagination, such as new genres, business models and marketing campaigns, to drive innovation.
Amazon Games is soon to launch a new MMO based on The Lord of the Rings, developed in collaboration with Embracer Group and Middle-earth Enterprises.