Livewire launches Gamer.ID identity solution for brands and agencies to reach gamers

Summary

• Canadian marketing start-up Livewire has unveiled Gamer.ID, described as a next-generation ID system for the gaming industry.
• Built in partnership with data management firm Optable, Gamer.ID uses the Gamer.Graph ID resolution engine to analyse real-time data and enable brands to target gaming audiences without compromising privacy.
• Gaming is set to overtake more traditional forms of entertainment, and with it the need for purpose-built ID systems to allow brands to engage with these new audiences.
• Optable’s clean-room technology allows brands to compare data without exposing personally identifiable information, thus ensuring they can find and reach the right audiences in a compliant fashion.

By Dean Takahashi

Original Article