Chipotle returns to Roblox to debut animated short film ad and details $2M in donations

Chipotle has launched an ad in the metaverse via the gaming platform Roblox in a first for the restaurant industry.
Titled Unfolded, the animated short film is intended to promote sustainable agriculture, with the first 50,000 viewers to watch the ad being offered free food.
To coincide with the ad, Chipotle is donating $2 ma cross f o u r u ni v ers i t i es t os u pp or t f a r min g, p a r t o f a$ 5m pledged towards young farmers in 2021.
The film shows an allegorical Chipotle truck delivering real ingredients to one of its restaurants.
Viewers are taken through a paper world based inside a Chipotle bag that transforms into a vibrant farm.
Grammy-nominated singer Halsey covered We Are the Rainbow for the soundtrack.

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