Twitch partners with StreamElements to bring more sponsorships to creators
1 min read
Summary
Twitch has partnered with StreamElements to integrate the latter’s sponsorship platform directly into its streaming dashboard, making sponsorship opportunities easier to find and maintain for Twitch’s legion of creators.
The initiative makes it easier for creators to secure brand deals and increase their revenue, with the new sponsorship feature including a creator profile, which helps creators describe themselves to potential sponsors.
Initially, the feature is only available to 10,000 Twitch partners but the platform plans to roll it out to more users throughout the year.
Mike Minton, Twitch’s chief monetisation officer, said: “Creators can now easily showcase their channels and connect with relevant sponsor campaigns.