Auxia raises $23.5 million to tackle enterprise marketing’s ‘reacquisition treadmill’
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Summary
Auxia, an AI start-up founded by former Google and Meta executives, has raised $23.5m in series A funding round led by VMG Technology Partners.
The company aims to help large enterprises make better use of their customer data so they do not repeatedly spend money to attract the same customers and instead build lasting relationships.
Auxia has developed an “ecosystem of AI agents” that can analyse customer data and make decisions, claiming to boost customer lifetime value by 84% for one of the world’s largest consumer-to-consumer marketplaces that has 25m monthly active users.
With the new investment, Auxia plans to expand its team and develop new AI capabilities to tap into the $2tn market opportunity from AI personalisation.