Sparq unveils Crown U mobile sports game with AI and blockchain
1 min read
Summary
Mobile gaming company Sparq has announced it is entering the production phase for its new title, Crown U, which will use blockchain and AI technology to create a mobile sports game covering college sports.
Using name, image and likeness deals, the game will feature male and female college athletes, as well as recognisable university brands, with the aim of providing revenue for both athletes and universities.
American football is reportedly the most popular college sport, with baseball coming in second, while women’s basketball is the most popular women’s college sport; all of these are likely to feature in the new game.
The production announcement comes after the company struck a partnership deal with the University of Utah, which will allow the institution to monetise its sports offerings through in-game branding.
Sparq aims to release 10 mobile games by the end of 2029.