Blending the worlds of hardware, games and creators in gaming PCs | Jo Tan interview
1 min read
Summary
Kevin Tan, vice president of personal systems for gaming at HP Inc, discusses the reasons why the PC continues to be a platform of choice for content creators and gamers.
Gamers are no longer just spectators but are creating their own custom games using AI, while social connection tools are empowering content creators to reach wider audiences and build communities.
Tan highlights research showing that gamers are also bloggers and that people are using AI coaching tools to improve their gaming skills.
Gen Z audiences are a key target for this technology, which is also being used to train reflexes and enable people to learn more quickly.
Marketing to gamers is also changing, with brands realising that TV no longer reaches entire generations and gamers connecting automatically through social media and influencers.
Tan believes that console usage will decrease further as games become available across multiple devices and form factors and pc power and performance evolves faster.
He predicts that new form factors and devices such as handhelds and glasses will gain popularity.