Roblox fashion sphere grows as Bunka launches Digital Fashion Program
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Summary
Fashion design students at Tokyo’s Bunka Fashion College have launched their graduation collections in both physical and digital forms for avatars on Roblox’s platform.
The college has partnered with Roblox and advertising company Dentsu Group to offer digital fashion design classes, alongside physical garment creation.
Students can now sell their virtual clothing designs on Roblox to avatars, as the platform has expanded its e-commerce offering.
Misato Baba, one of the students, told GamesBeat that they don’t need to sew or sell physical goods and can deliver their clothes globally with a computer, reducing waste.
The president of Bunka, Sachiko Aihara, said their goal was to ensure students were at the forefront of trends in an evolving industry, where both sewing and coding clothes were important.