CRM provider Creatio launches first ‘AI native’ platform with agentic digital talent built-in
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Summary
During its Creatio.ai Live Executive Presentation, Creatio, the US-based global provider of AI-native workflow automation and CRM (customer relationship management) solutions, introduced a “chatbot-prompt” based CRM aimed at helping users find data and operations more quickly and easily within the platform.
The revamped CRM offers users the ability to build and “hire” AI agents to take on repetitive tasks, with Digital Talent working across email, video conferencing and collaboration platforms to offer insights and automated tasks, with the ultimate aim of enhancing customer experiences, streamlining operations, and scaling businesses.
Creatio, which received a $200m investment in mid-2024, said its new vision for CRM will seek to move away from reactive processes to proactive, intelligent actions, with deep embedded AI capabilities.
The company further plans to expands its offerings at its annual Orlando-based event in May.