Aethir drives stronger gaming user acquisition for SuperScale
1 min read
Summary
Aethir’s partnership with SuperScale has showcased how its cloud gaming streaming services can drive improved user acquisition for game companies seeking to avoid the hefty service fees imposed by app stores.
Aethir’s model bypasses app stores by allowing gaming studios to publish games directly via the cloud, while also offering QA testing via cloud streaming.
This direct-to-consumer model offers broader device reach and the chance to implement new monetisation opportunities such as subscriptions and in-game purchases, whilst avoiding platform fees.
SuperScale’s case study into Aethir’s cloud gaming offering showed positives such as a 43% preference for instant play over download, and a 45% increase in conversion rates over downloads.
The pair claim the results show the potential for cloud streaming to transform the gaming industry, and offer a viable financial model in an increasingly challenging market.