Summary

  • Video game commerce solutions provider Xsolla has announced a series of new functionality ahead of the Game Developers Conference (GDC) in March 2025.
  • The tools will help developers fund, market, launch and monetise their games more effectively, claimed the firm.
  • Xsolla’s Web Shop will offer new personalisation and mobile accessibility features to improve the player purchasing experience.
  • The firm has also expanded its cloud gaming offering, with Play Before You Buy enabling time-limited game demos to be streamed before purchase, and it has expanded its MENA payment offering with support for a range of local payment methods to reach the region’s 380 million gamers.
  • Furthermore, its Offerwall product enables developers to monetise non-paying players by allowing them to earn in-game rewards by completing advertiser-sponsored tasks, while its Publishing Suite product gives developers greater control over distribution, monetisation and marketing.
  • Xsolla’s Loyalty Programme enables customisable player rewards to boost retention and revenue through strategic incentives, while its Gold Gift Card offers a flexible payment option for in-game content.

By Dean Takahashi

Original Article