Mobile gaming market shows tentative signs of growth again | Adjust
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Summary
Mobile gaming grew by 4% in 2024 globally, driven by AI-powered personalisation, according to analytics company Adjust.
It suggests the mobile gaming market is recovering following a challenging period, buoyed by emerging markets such as Latin America and the Middle East and North Africa (MENA) – which both recorded 7% and 9% growth last year.
Adjust also observed that strategy games witnessed the highest installation growth (83%), while hyper-casual games had the most installs (27%), despite only accounting for 11% of sessions due to high churn rates.
The findings also show the significance of prioritizing long-term player relationships over short-term acquisitions.
Adjust’s director of content and insights, Tiahn Wetzler, believes the mobile gaming growth trajectory will continue as mobile-first adoption accelerates.