Territory Studio SF designs future-facing interfaces for everything from cars to games | The DeanBeat
1 min read
Summary
Marti Romances, creative director and cofounder of Territory Studio, has designed interfaces for films and video games, including Avengers: Endgame and Forza Motorsport 6.
Territory has also created designs that have appeared in video games such as Spider-Man: Miles Morales and Cyberpunk 2077.
The San Francisco arm of the London-based company has also worked with aerospace companies and created a smartwatch that resembles devices from Star Trek.
Romances will speak at the GamesBeat Summit event in May and will discuss the cycle of creativity between science fiction, games, and technology.
He will also expand on how his company thinks about what could be visually appealing rather than focusing solely on function.
Digital twins, or simulated designs for factories that are perfected in the digital realm before being physically built, are also discussed.
These are built using the same tools as video games, such as the Unity and Unreal game engines.
The human machine interface is still being developed, and its potential could be harnessed in the future using these technologies.