Summary

  • Styngr has become the only pre-cleared major label partner able to offer music to the gaming industry.
  • It has licensed full music catalogues from the likes of Universal, Sony, Warner and BMG, with more than 100 million pre-cleared songs for use in games across PC, mobile and console devices.
  • The firm’s technology allows gamers improved access to music within games, which enhances the user experience, and allows developers and labels to monetise the access to music.
  • Last year, Styngr launched Soundboard, which allows players to personalise their in-game experiences using music snippets from artists at Warner Music Group, including Coldplay.
  • It also released Boombox, a microtransaction-based in-game music player that allows developers to launch and monetise playlists.
  • Last week, the firm announced a partnership with Moonsworth, which will bring fully licensed music from major labels into Minecraft for the first time on PC and console.

By Dean Takahashi

Original Article