Tackling the game industry’s biggest challenges at GamesBeat Engage
1 min read
Summary
The first session of GamesBeat Engage focused on Solving the Funding Drought and featured a discussion with Adam Boyes, founder and CEO of Vivrato, and Elizabeth Howard, chief advisor – services, for Midwest Games, about ongoing challenges in the industry including the funding drought.
Boyes and Howard discussed the difficulties developers face in seeing the larger picture, including funneling most of their budget into development and coming up short in other areas.
The pair emphasised the need for developers to engage early and often with their audience to build an interested community and invest in understanding their customer base to aid product development.
The second session, focused on Taking Back Control in Mobile Gaming, featured a discussion on the latest challenges facing mobile game developers, including ownership of player data in a privacy-conscious climate.
Berkley Egenes, chief marketing and growth officer at Xsolla and Mitchell Gray, global strategic account executive at AppsFlyer, outlined the importance of a true direct-to-consumer strategy for marketers to own the end-to-end user experience and engage with players to craft a successful experience.