Sensor Tower acquires gaming data company Video Game Insights
1 min read
Summary
Data and market research company Video Game Insights (VGI) has been acquired by Sensor Tower, a marketing insights company, for an undisclosed amount.
The deal will allow Sensor Tower to expand its offering of analytics on gamer behaviour, as well as developer and publisher revenues and trends.
VGI’s platform focuses on PC gaming on Steam, with data on game sales as well as user behaviour.
The company also collects similar data for Xbox and PlayStation games.
“This expanded dataset unlocks cross-platform player behaviour, engagement and revenue by platform, and trends in retention and monetisation,” said Sensor Tower CEO Oliver Yeh.