Netflix makes its case for gaming on its massive platform
1 min read
Summary
Netflix wants to expand into games to provide complementary entertainment for its huge customer base, and to capitalise on the growing popularity of gaming, particularly among young people.
its president of games, Alain Tascan, says it is “the biggest shift in entertainment in the last 30 years” and the company is pursuing a strategy of risk-taking and innovation.
It plans to develop games accessible by remote controls or smartphones and also to create destinations for children to play bespoke games.
It also sees an opportunity to drive disruption in the distribution of games and to develop new experiences that can create a deep connection with players.
Tascan wants to eliminate “friction” and make games a core part of the Netflix offering.