Xsolla’s 2025 Gaming State of Play report reveals optimistic trends
1 min read
Summary
Mobile gaming in the Asia-Pacific region is experiencing a surge, driven by the growth of direct-to-consumer web shops and new monetisation strategies.
Regulatory changes have allowed developers to move away from traditional app stores and create their own direct-to-consumer shops, resulting in a 70% capture rate on off-platform sales.
Studios of all sizes are using new lower-cost and easy-to-launch monetisation strategies to compete with larger studio systems.
Cloud gaming is being used as a feature to connect with players and allow them to try games before they buy them, thereby increasing conversion rates and trust.
Industry growth is also leading to an increase in gaming job opportunities despite industry consolidation.
Xsolla sits in the middle of the Venn diagram of payments, platforms and technology, offering a range of solutions including web shops, cloud gaming technology and operational tools.