INCYMO launches AI-powered mobile gaming creative ad platform
1 min read
Summary
INCYMO.
AI has launched an AI-powered creative platform for creating ads for the mobile gaming sector.
After revealing its first case study at GDC 2025, the company showcased how its ad creatives outperformed a client’s benchmark in the first iteration, and continued to improve in the second and third iterations.
The platform uses AI to generate creative ideas and insights from more than 100,000 market-tested ads, offering a way for marketers to scale creative performance with data rather than instincts.
Its creative briefs and full video concepts are generated using a proprietary AI system that takes in market data, past performance metrics, and genre-specific patterns.
The company aims to help small teams compete with larger studios and offer sustainable growth for studios of all sizes, whilst automating the creative process.