Why businesses judge AI like humans — and what that means for adoption
1 min read
Summary
Decision-makers choosing AI for businesses are not rational, but rather emotional, meaning that businesses are entering an “emotional contract” when signing an AI deal, according to Joy Liu in an op-ed for VentureBeat.
This is due to the “anthropomorphism” of AI, as users evaluate the technology as they would a human being.
To gain an edge over competitors, companies must establish a prioritisation process to meet their needs.
This could include hiring in consultants or employees with psychology backgrounds to better evaluate consumer wants and needs.
To effectively use AI, it is important to navigate the ambiguity of human-AI interaction, and establish relationships with tech companies as partners rather than as transactional relationships.