Discord says 1st year of Quests generated 70 campaigns and millions of gamer rewards
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Summary
Discord has found success in the games advertising market, generating 70 campaigns in its first year of quests and providing authentic engagement with its audience, according to VP of product Peter Sellis.
Discord’s quests provide rewards for gamers for engaging with content and games, and these users are three times as likely to engage with quests again, said Sellis.
More than half of Discord’s quest partners have returned for another campaign.
The company has rolled out two quest types: video quests, focused on driving awareness, and play quests, which drive gameplay.
Discord’s quests provide a “genuine win-win” for users and advertisers, said VP of sales Adam Bauer.
90% of gamers are 13 to 34-years-old and 80% of its audience is Gen Z, added Zoe Soon, vice president of the IAB Experiences Center.
Soon also highlighted the scalability of the gaming audience, with the average gamer aged 37 and making up the majority of household spenders in the US.