Roblox launches Rewarded Video Ads, expands ad partnership with Google
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Summary
Roblox has launched a new form of advertising that allows users to watch ads in exchange for in-game benefits, in a bid to connect with its large Generation Z (Gen Z) audience.
Named Rewarded Video Ads, the company reported that 80% of test audiences watched the full ad.
Roblox has also expanded its partnership with Google to incorporate the latter’s Ad Manager and AdMob to scale advertising solutions for brands.
Google said the collaboration will allow publishers to engage with users by presenting ads within a gaming context.
Stephanie Latham, Roblox’s VP of global brand partnerships and advertising, said the new format was a “win-win-win for brands, creators and users”.