Genies unveils user-generated content tools that let anyone create custom AI avatars
1 min read
Summary
Avatar technology company Genies has invested heavily to develop AI avatars and user-generated content tools that let anybody create personalised gaming experiences.
The “parties” powered by the technology are metaverse-like ecosystems in which brands, creators and users can interact through personalised gameplay and AI avatars.
These digital ecosystems are driven by user-generated content, AI avatars and interoperability and are focused on building relationships between brands and Geniers’ next generation of customers.
Parties are next-generation ecosystems that allow IP owners to create personalised mobile-powered platforms for their audiences and let users co-create experiences with brands.
Built on three key pillars, these smart avatars are adaptive and can interact with users in real-time and are at the heart of the Genies ecosystem.
Genies’ technology aims to make it easier to create and monetise IP with an easy-to-use development kit for developers and its Avatar Framework, which ensures that anything created is compatible across different games and platforms.
The company has raised $150m and is putting itself forward as the go-to company to develop the next generation of digital experiences.