Summary

  • Microsoft-owned Minecraft finished its opening day at the U.S. box office with 53m; it made a further 110m.
  • The strong opening comes despite weak reviews, although the film has reasonable expectations after being made on a $50m budget.
  • Since Microsoft’s acquisition of Minecraft in 2014 for $2.5bn, the game has grown to reach 204 million monthly active users.
  • The success of other gaming movies such as The Sonic the Hedgehog, and The Last of Us also suggests that adaptations could become a profitable enterprise for Microsoft.
  • Currently, the U.S. box office is down 32% from pre-pandemic levels.

By Dean Takahashi

Original Article