Summary

  • Finnish firm Return Entertainment has launched its cloud-based smart TV gaming service in the UK, making it available on Amazon Fire TV.
  • The platform turns players’ smartphones into controllers, using QR codes to pair the devices.
  • The firm aims to make premium gaming experiences accessible without specialised hardware, challenging conventional gaming interaction methods.
  • CEO Vesa Jutila said the outfit had 13 employees and that it was using Amazon Web Services GPUs to power its cloud infrastructure.
  • Its debut game, Rivals Arena, is a fast-paced card game that has already been released on Samsung Smart TVs.
  • Jutila said the company had integrated advertising into the gameplay, allowing players to watch ads for in-game rewards, and that almost 50% of players on Samsung TVs had opted to watch more ads.
  • He said the company intended to expand its Fire TV offering soon.

By Dean Takahashi

Original Article