Futureverse acquires Candy Digital to build AI-powered fan experiences
1 min read
Summary
Futureverse has acquired Candy Digital, with the deal intended to utilise AI to create new immersive experiences for brands and sports entertainment.
Candy Digital is a fan engagement platform, which has collected over four million digital collectibles and counts 1.5 million accounts as customers.
Futureverse’s acquisition of the company means it can incorporate its patented AI and metaverse technology into Candy Digital’s collections.
The aim is to improve brand loyalty by deepening user engagement with new digital experiences, creating new revenue streams for brands and safeguarding content ownership.
Futureverse’s layer 1 blockchain, the Root Network, will be used to integrate IP and content from Candy Digital.
The deal includes investment partners such as Galaxy Digital, ConsenSys Mesh and Microsoft.