BigQuery is 5x bigger than Snowflake and Databricks: What Google is doing to make it even better
1 min read
Summary
Last week, BigQuery was the star of Google Cloud’s annual conference, Next ‘23, with a string of new product releases and improvements designed to help it compete with the likes of Snowflake and Databricks.
A key focus of these new releases was unifying data governance, building on its existing AI capabilities to provide users with a simplified data governance solution.
As part of this announcement, Google also revealed that BigQuery has five times the number of customers of both Snowflake and Databricks, the only other “enterprise data warehouse platform providers” on the market, according to Google Cloud’s managing director of data analytics, Yasmeen Ahmad.
Finally, Google also introduced a new serverless offering for BigQuery, Customer Defined Functions, to help provide users with more flexibility, as well as new tools to help migrate existing data to BigQuery.